Social Media Marketing (S.M.M) is a method of promoting and triggering the business on social media platforms like Facebook, LinkedIn, Google+, Twitter , YouTube, etc. The significance of this online advertising is to reach to the targeted audience through social media platforms. Social media marketing also refers to the process of attaining traffic on the website through spreading the awareness on the social media platforms. The idea is to create a content that encourages the people to share it socially, which boost the goodwill and spread awareness about the brand. Social media is a powerful instrument, which can reap fruitful results at a very low cost.